The exclusive virtual program includes a 12-month series of prerecorded webcasts with support materials, audio reinforcement and field application exercises. This reinforcement program will expand your expertise in Mastering the Complex Sale. As a manager or as a sales professional, you will be able to win more business and with more profitable results.

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From "First Calls" to the "C-Suite," plus everything in-between, this is a step-by-step guide to the most important conversations you can have. This audio CD set will give you the tools to take your sales game, communication skills, and career to the next level of success.

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Your success in this complex and ever-changing market demands an exceptional strategy and precise execution that clearly sets you apart from from your competition. This audio CD set will give you just that—clear, concise and practical solutions for today's turbulent and volatile marketplace.

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• Download the Foreword and Chapter One, free!
• Who should read this book?
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• Help! I'm an MBA and I Can't Be in Sales!

• Avoid The Commoditization Trap

• Jeff Thull Debates Needs vs. Value

• Selling Gets Complex - Featured in strategy+business
  A Booz Allen Hamilton Publication

• A Value-Driven Strategy
• Entertaining the Audience: Customers and the Push on Price
• Shifting the Mindset – Does the Customer Have a Good Decision Process?
• The Top 3 Challenges of Selling in a Complex Market
• The Three Levels of Value Leverage
• The Three Eras of Professional Selling
• The Psychology of Change

• Schedule for "Mastering the Complex Sale"
• Register for "Mastering the Complex Sale"
• Learn more about "Mastering the Complex Sale"
• Download "Mastering the Complex Sale" Brochure

• Sales Talk with Russ Lombardo:
  How the Best Compete and Win in High Stakes Sales
  Interview with Jeff Thull